Strategic Advising
As the building industry continues to evolve in unpredictable ways, decisions about product roadmap, partnering, and choice of technologies and platforms become more difficult and riskier. Diverse outside perspectives are required in order to determine which problems are worth solving in the first place. We help clients focus not only on making products, but on building systems, processes, relationships, and companies.
Stakeholder Inquiry & Insights
Our proven inquiry and insights process uses both quantitative and qualitative methods and delivers perspectives, insights, and data that are invaluable for strategic decision support. We uncover how your stakeholders really think and feel.
Narrative Mapping
We developed a proprietary methodology for mapping and analyzing the narratives that drive beliefs, brand positioning, and purchasing behavior. It’s called BrandSequencing, and reads the basic elements of a brand – similar to how gene sequencing reads the genome of an organism – based on five attributes: category, character, benefits, difference, and credibility.
Pilot Programs and Case Studies
Proving out new products in real-world applications and installations is a crucial step in launching a company or product and can provide a strong start to building a new brand. We manage the entire process of launching pilot programs – setting benchmarks, developing specifications, crafting client agreements, documenting results, and publishing case studies.
Design and Innovation Workshops
These are a productive way to get your design and engineering teams off their monitors and talking to and interacting with each other in dynamic new ways. Our carefully curated workshops go beyond “brainstorming” and include considerable prep material, an active period of interdisciplinary experimentation and idea generation, moderated critique. The outcomes are typically focused design briefs and MRDs.
Business Development
The building industry requires an approach to business development and marketing that reaches across a broad range of stakeholders in different roles: technical, creative, regulatory, sales, and executive. We bring decades of experience to the task of building brands and building business.
Education
Today staying competitive requires continuous professional development, in order to keep up with emerging trends, best practices, and requirements in technology, standards, regulations, design, engineering, and construction.
Seminar and Webinar Development – We develop CEU curricula on a range of different topics including SSL technology, design practices, advanced controls, regulatory issues, and design history, in addition to technical material specific to individual products and product lines.
Thought Leadership – One of the best marketing strategies is to project strong thought leadership at key industry meetings, conferences, and events. We help companies by developing compelling programs, presentations, and sales training.
Content Development – We offer decades of experience in developing conference programming, white papers, industry forecasting, and thought leadership messaging.
